Kajal

BHOORA BHOORA

Inspired by Founder & Creative Director Ben Gorham’s Indian heritage, Bhoora Bhoora reimagines the traditional kajal his mother wore daily, transforming it into a versatile, ultra-pigmented essential for contemporary beauty. Bhoora Bhoora blends tradition with innovation, delivering a modern take on timeless eye definition-one stroke, infinite possibilities.

 

THE FORMULA

Designed for long-lasting wear, Bhoora Bhoora is transfer-proof, smudge-proof, and humidity-resistant, maintaining its rich depth throughout the day. Vegan and intensely pigmented, its creamy, gliding texture ensures precise application, whether used as a kajal on the waterline, an eyeliner along the lash line, or blended as an eyeshadow for a smoky effect.

 

THE COLOR

With deep, smoky brown intensity, Bhoora Bhoora enhances and defines the eyes, delivering a bold yet simplistic finish.

 

THE OBJECT

The jumbo wooden pencil, featuring a large oriental lead with a pointed tip, offers an ergonomic grip for seamless control. The pencil comes with a Byredo sharpener, crafted from 100% recycled plastic, ensuring the perfect point for precision.

 

HOW TO USE

Apply softly the Kajal along the lash line; on the eyelids or on the waterline

Can be easily blend on the eyelid or lash line for a smoky eye effect